Runway Premiere Week

July 14, 2008

It is Runway premiere week and we couldn't be more excited. Today Bravo is releasing gobs of info about the Season 5 designers, challenges, and sponsors. We want this season to be the biggest and best ever.
There have been a lot of online conspiracy theories over the last few weeks regarding why we've waited so long to spill the beans about the designer’s identities, etc. Here's the reason we waited until today: we just wrapped shooting season 5 on Saturday (two days ago) and we wanted no info released until the last auf wiedersehen til the finale.

Imagine if you saw promos on Bravo showing a guy with asymmetrical hair smack talking about how he was going to win the show, then you ran into him at Mood last Thursday, and then knew yourself that he made it til close to the end. And then you told two friends, and they told two friends, and so on, and so on. (I used to love that commercial why doesn't someone remake it??) Anyway, we don't love that scenario so we very deliberately steered away from how we've done things in year's past to protect the designers' identities, and protect the production.

The cat is all out of the bag today, and we are releasing more about Season 5 than in any season past. We have awesome guest judges including LL Cool J, Diane von Furstenberg, Rachel Zoe, Apolo Ohno, Brooke Shields, Sandra Bernhard, RuPaul, and a huge movie star in episode 2. We have challenges that encompass old classics to stuff you've been begging for over the last four go arounds. We have drama. We have great clothes. We have tears. We have amazing characters (for your first peek at the designers on-air, tune into "Flipping Out" tuesday night).

There was a lot of begging for info over the past few weeks; hopefully you WANT to hear all we're releasing. If you want to wait until Wednesday nights to find out challenges, try not to read much online before the show airs because we threw out some spoilers today.

It all starts Wednesday at a new time - 9 EST. I'll be hosting a live "Watch What Happens" right after the show (10 EST) at Bravotv.com featuring a live interview with the eliminated designer - with your questions - plus another Runway special guest (this week it is Austin Scarlett with the eliminated designer). The show is available only to American Express cardholders, so if you're not carrying one, sign up before Wednesday...

Hope you had a great weekend!