BreakOUT News

Snickers is So Gay

February 06, 2007

Page 1 | Page 2

20070206_snicker_220x260.jpg
We don't know if you saw the ad. If you were watching the Super Bowl, we're sure you had your reasons. (Prince...) However, you may have missed an ad for Snickers, wherein two mechanics accidentally make out over a Snickers bar, and then, in order to "erase" it, they drink motor oil, or tear some chest hair out.

Yeah, we love it when an expression of love turns into the punchline of an absurd joke.

In response to the flap the commercial caused by several LGBT groups, Mars Co. has pulled the ads from the air, but says that it refuses to offer an apology.

In a statement to the New York Times, spokesperson Alice Nathanson said, "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer, primarily 18-to-24-year-old adult males."

Uh-huh. Thereby re-enforcing negative stereotypes perpetuating homosexual love as both deviant and...sorry, Alice, please go on...

"Feedback from our target consumers has been positive, and many media and Web site commentators on this year’s Super Bowl lineup ranked the commercial among this year’s best."

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